Magazzini Sonori

The portal that frees music in Emilia Romagna! New technologies to safeguard an irreplaceable artistic and cultural heritage

CLIENT

The Information Agency and Press Office of the Emilia-Romagna Regional Council, an organisation responsible for the Region's image, institutional communication campaigns, multimedia information and publishing products.

GOALS

To enhance and promote the musical heritage of the Emilia-Romagna region and the musicians who live and work there, through an Internet space that brings together the region's network of theatres and musical institutions.

STRATEGY

Aicod created an online community, called Magazzini Sonori, which unites the region's musical entities and musicians, making it possible to listen to their music; to manage prominent musical events live in real time, and to organize online contests and local events able to catalyse the attention of the media.
Equipped with a fast and efficient search engine, the portal catalogues musical content by type and genre, and correlates it dynamically with further insights and suggestions. MagPlayer is the engine through which users can listen to music, build playlists and store their own preferences.

RESULT

With over 400,000 visitors a year, Magazzini Sonori is an innovative tool for cultural promotion and enhancement and one of the liveliest communities of its kind; a point of reference for music not only in Emilia Romagna, but also in the rest of Italy.

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